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Meet More Ideal Clients at Your Next Event

6 steps to take if you want to Befriend the Host and meet ideal clients at your next event

One of the most important things you can do at an event is build a relationship with the host.
The host will likely know most of the people in the room and could make some great introductions for you… but you must first gain their respect and build a relationship.
Here are 6 steps to take if you want to Befriend the Host and meet ideal clients at your next networking event:
STEP #1
A week before attending, look up the host on-line starting with LinkedIn. Send a personalize LinkedIn connection request that looks something like this…
“Hi Michelle,
I’m registered for your seminar next week and after reading through your profile, I’m even more excited to meet you!
I look forward to learning more about your professional journey and if there’s any way I can help you.
~ Megan Wessels, Powerful Partners, Inc”
STEP #2
Continue doing your on-line research and write down 3 things you can bring to the conversation that will help build rapport.
For example…
   ✸ One or more of your common connections that you know personally and would be great names to bring up in conversation.
   ✸ An achievement they’ve made such as winning an award or authoring a book.
   ✸ Something of value you an offer them… an introduction to someone, a book recommendation, or an expertise you can share to help them achieve a goal.
STEP #3
Send another personalized message the day before the event that looks something like this… (assuming they accepted your connection request)
“Hi Michelle,
I just looked into your business a little more and love how you’re impacting different industries. Very inspiring! I can’t wait to hear your story tomorrow at the seminar.
~ Megan Wessels, Powerful Partners Inc”
STEP #4
Introduce yourself at the event (even if they have not accepted your connection request) and use your research in the conversation.
For example…
  ✸ “I noticed on LinkedIn that we’re both connected to Trent Brown. I saw him speak at an event recently… what an amazing guy. How do you know Trent?” 
   ✸ “I read on LinkedIn that you were selected for the Top 40 Under 40 award! Amazing… what was that experience like for you?”
   ✸ “From the looks of your LinkedIn profile I can you’ve achieved a lot in your career… what are some of your goals for this year? Is there any way I can help you reach them?”
STEP #5
If you approach the host with this level of genuine interest, I guarantee they are going to ask how they can help you. Be prepared with a response.
For example…
“I registered for this event because I’m interested in the topic but I’m also here to meet <insert your ideal client description>. Who are some people here tonight that you recommend I meet?”
 STEP #6
Be sure to send the host a message via LinkedIn or email the next day, thanking her/him for the introductions to your ideal clients.

The Key to an Intentional Introduction

This weeks video tip!

 

4 WAYS TO MAKE AN INTENTIONAL INTRODUCTION:

The first step is to know the people you’re introducing… have a clear understanding of what they do professionally, who their ideal clients are, and what they’re working on right now that you may be able to help them with by making an introduction.
The 4 Categories for Intentional Introductions:
  1.  LIKE-MINDED – People with similar goals, careers, or tastes.
  1.  SIMILAR INTERESTS / BACKGROUND – People from same culture, areas of expertise, or professional field.
  1.  ADD VALUE – People who can add great value to each other.
An example is a connection I made between Jim & Trent.  Jim is a co-host of The Leadership Podcast and interviews great leaders from around the country.
Trent has several years of success in leadership and was a great candidate for Jim’s podcast.  It just so happens that Trent is focused on growing his new company, KiloGear and a podcast is a great way to spread the word about it!
  1.  SIMILAR IDEAL CLIENTS – People who offer different services but cater to the same clients.  The synergy between them could lead to a great referral partnership!
Whether you’re connecting people at an event or via email, your introductions should ALWAYS be intentional.  That’s when you’ll start to see results because what you put out comes back to you!

 

 

Megan Wessels, CEO Powerful Partners Inc & Founder of the Power Connecting event
Helping small business owners & new sales professionals who want to build Powerful Partnerships and see real results from the time & energy they invest in networking. 

Be Their Networking Hero

(and save hours every week)

Be Their Networking Hero

 

Step 1

Identify 3 to 4 networking events you enjoy attending on a regular basis. It could be an event hosted by an Association that you’re part of. It could be a networking group specific to your industry that happens weekly, monthly or quarterly. It could be a social event hosted by a local media resource, such as a magazine issue launch party. Once you’ve identified the events you plan to attend regularly, schedule them in your calendar and show up with the intention of meeting as many of the regular attending members as possible. Get to know them… who they do business with, how deep their network is, and what expertise or value they have to offer? (I keep all of this info noted in my CRM)

Step 2

Every Friday, review your calendar for the following week. When you see that you have one of these regular events coming up, look through your network for professionals you need to reconnect with and would value from attending these events. Make a list and send each of them a personalized email or text message to invite them to the event.

Step 3

Take a few minutes to review your notes on each of the people you’ve invited to attend this event with you. If you don’t have any notes in your CRM, give each of them a quick call to touch base before the event to confirm details on meeting at the event and ask about the types of people they would like to meet.

Step 4

Make personalized, intentional introductions for your guests to people at the event who either match the types of people they are looking to meet, or someone who would know those those types of people.

Step 5

Follow up with your guest the next day and thank them for attending with you.

 

Megan Wessels, CEO Powerful Partners Inc & Founder of the Power Connecting event

Helping small business owners & new sales professionals who want to build Powerful Partnerships and see real results from the time & energy they invest in networking. 

The simple practice that transformed my relationship with a co-worker… and my destiny

It's like magic!

Video HERE

Relationships we have in all areas of our lives are fundamentally important to our growth and happiness.

I’d like to share a story of a hard lesson I learned about 5 years ago and the powerful outcome it had on my relationship with a work colleague.

At the time I held a sales position at my father’s plastics manufacturing company.

There was an employee I worked with, we’ll call her Karen, who wore many hats at the office, one of which was sales support.

In a small family business everyone is like family… but Karen and I were never really close.

One Friday evening she did something that really pissed me off.

I went home and stewed about it all weekend then marched up to her office on Monday and let her have a piece of my mind.

I seemed to forget in the moment that my father’s office was next door… and the door was open. Whoops!

My father marched over to my office, closed the door and let me have a piece of HIS mind.

He was extremely disappointed in the way I treated Karen and made it clear that the way in which I’d handled the situation was totally unacceptable.

Even though in my mind I had justified it… I realized he was right.

He looked at me and said “You need to fix it.”

I remembered a book I read in college and picked up a copy of it on the way home…

“How to Win Friends and Influence People” by Dale Carnegie.

I can’t recommend this book enough. What I learned from this book completely transformed my relationship with Karen and my destiny.

In this book Dale Carnegie spells out his plan for getting what you want from other people by changing your behavior…. because at the end of the day, you only have control over your own behavior.

All of the techniques in this book revolve around one simple concept… put yourself in the other person’s shoes.

When you take the time to really understand where someone is coming from, the frustration and judgment you have towards that person seems to fall away.

You gain compassion for them… and you can’t be compassionate and angry at someone at the same time.

It’s like magic!

If you’ve tried this and you’re still angry at the person then you know you haven’t fully put yourself in their shoes… keep working on it. The first step for dealing with Karen was to be nice to her.

I know that sounds silly but when you have to work with someone who is pissed off at you, it’s not always easy to be nice.

After the incident, whenever I called the office and she picked up the phone she wouldn’t even say “Hello” to me. It was, “Yeah?”

It took a few months of being really nice to her, but I saw a shift. She let her barrier down and I was able to begin to rebuild our relationship.

Because I had put myself in Karen’s shoes I became genuinely interested in her and really listened for what she wanted and needed. Then, whenever possible… I would help her get what she wanted.

It might have been that she hadn’t heard back from one of our customers… so I would call them up and get her a response.

We began to develop a friendship and to this day, I would say that friendship remains.

Interestingly enough, this way of relating to people became a powerful tool in my position as Chapter President of the National Association of Professional Women. It was an integral leader skill that allowed me to relate to my members and Leadership Team on a whole new level.

As I look back now… that simple practice became a habit, and eventually influenced my character.

My favorite quote by Margaret Thatcher explains this quite well…

“Watch your thoughts for they become words.

Watch your words for they become actions.

Watch your actions for they become habits.

Watch your habits for they become your character.

And watch your character for it becomes your destiny.

What we think, we become.”

If there is a relationship in your life that you’d like to transform… first start by putting yourself in their shoes.

The 3 Biggest Mistakes Made in Networking and How To Avoid Them

Mistake #1

Catch the video HERE

MISTAKE #1
They ask for something before they’ve offered anything.

I can’t tell you how many times I receive a request form someone who has not spent the time building or re-building a relationship with me, and immediately she/he goes in for the ask.  Here is an example:

 

Mistake example

 

As you can see from the highlighted areas, the message was all about the sender’s objective.  It shows zero interest in getting to know more about me and understanding how she could add value to me first.

Here is an example the sender putting the receiver’s interest first.

example email

I recently sent this to Monica Yearwood, founder of Hamsa Ayurveda Center.  The quickest way to build rapport is to bring attention to what you have in common.  In this case it was a trusted friend, Lisa Gunderson.  I also showed interest in her business and learning more about her.  I had no personal objective other than to build a relationship.

Monica responded and was happy to connect!  In fact, she invited myself and a guest to attend her Spring Open House which was absolutely amazing.

Connection made

Today’s Powerful Connecting Tip
My rule of thumb is offer something 4 times before asking.  This can be done most effectively by asking questions about the other person’s goals.

“What are you trying to achieve in the next 3 to 6 months, maybe there’s a way I can help you?”

Learning about what the other person’s goals and mission will give you the opportunity to listen for clues as to how you can help.

Maybe you can make in introduction to someone.  Maybe you can recommend a book or a course.  Maybe you have a skill or expertise that can fulfill a need.

Show interest in the other person first and add value 4 times… you’ve just built a connection for life.

 

As a small business owner your time is the most valuable asset you have. If you want to see results from the time and energy you spend building your network, you need a strategy.

If you feel overwhelmed or frustrated with the way your networking has been going… let’s chat so I can provide you with some steps that will have you on your way to building Powerful Partnerships!

Click HERE to set up a 20 minute call.

 

How to Harness the Power of Rapport

The 1st Step in Building Lasting Relationships

Catch the video HERE

Did most of your closest friends come from social media?  Mine did!

Back in the day when MySpace was still cool I used it to make new friends when I moved back to Chicago from Hermosa Beach.

One of my closest friends, Jade was someone I met through MySpace.

I came across her page and noticed we liked the same music and fashion.  I reached out to her, used the traits we had in common to build rapport and it worked!

I explained that I’d just moved back to Chicago and she seemed like a really cool girl.  We spoke on the phone and a few weeks later she invited me to a Bentley Fashion Show that she was modeling in.

Our friendship continued to grow and we quickly became besties.

Besties

A few years later… I was grateful to serve as the Maid of Honor in her wedding.  Today, I’m the proud Godmother of her baby twins.

Godmother

Today’s Powerful Connecting Tip…

Finding commonality is the fastest way to build rapport with someone you’ve never met.

The internet and social media have made it easier than ever to build rapport by learning what someone is interested in so you can identify the commonality.

People are drawn to people who are like themselves.  The more you can find in common with someone, the better chance you have at building a lasting relationship.

This happens to be a key part of my P-O-W-E-R Strategy for building Powerful Partnerships with high-caliber professionals.

If you would like to learn which sites to use  and how to apply the P-O-W-E-R Strategy, join my FREE WORKSHOP on March 14th.

DETAILS HERE

 

As a small business owner your time is the most valuable asset you have. If you want to see results from the time and energy you spend building your network, you need a strategy.

If you feel overwhelmed or frustrated with the way your networking has been going… let’s chat so I can provide you with some steps that will have you on your way to building Powerful Partnerships!

Click HERE to set up a 20 minute call.