page heading - WOMXNAIRE

Owning Your Power as a Womxn Entrepreneur

photo of Elizabeth Colón, WOMXNAIRE for Episode 7



“When you're truly authentic, look at all the great things that happen for you.”


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  • Starting a business can be scary but if you have faith in yourself and do business with integrity, the money will follow.
  • When you develop relationships built on respect and honesty with your clients, they will follow you anywhere. People do business with people, not companies.
  • Creating an environment of accountability, community and safe space are so important when you're growing a business.
  • Building the relationships with your clients will lead to more referrals.
  • Key ways to build a relationship of trust and respect with your clients:

    • Be honest when you can't provide them with a service they are asking for.
    • Address their problems or concerns with a phone call and then follow up within 24 hours.
    • Own up to your mistakes.
    • Call the customer to find out how their service was instead of sending a survey.
    • Make a call every once in a while to check in and see how they are doing.
  • Take the time to reflect on who you are, what you want to be, and what you want to be known for… then be that person unapologetically. Let go of the ways you've been acting to make other people happy and really step into to your true authentic self. The more you can be yourself the more your confidence will grow and the happier you will be.
  • Use your time wisely. Create boundaries for yourself and your business.
  • If you are working crazy hours just to keep up with your business, hire people who can help you in the areas you struggle. Don't use the lack of money as an excuse to keep grinding… the money will come.


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2:08 Elizabeth shares her organization's purpose

3:28 Learn the “why” that fuels Elizabeth’s purpose-driven mission

5:05 Elizabeth’s leap from working for a non-profit organization to owning her own business

9:08 Elizabeth shares the power of a personal advisory board

12:54 Overcoming challenges and the power of self confidence

16:23 How relationships are key to propelling business growth and the importance of nurturing client relationships

20:43 Overcoming limiting beliefs by being your authentic self

25:39 Elizabeth shares her biggest piece of advice for scaling a business


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